Customer story: Sweet Gallery
From paper and Excel to Zoho One across Poland’s largest street food chain
How Sweet Gallery replaced paper forms, Excel and Word with Zoho One, built its own in-house Zoho team, and today runs around 80% of its operational processes in Zoho.
- Sector
- Food and beverage
- Zoho service
- Zoho One
- Country
- Poland (also expanding in Romania)
- Customer since
- 2020
- Zoho partner
- Pro Futuro Consulting (PFC Group)
Sweet Gallery and Zoho in numbers
The company
Sweet Gallery is the largest street food chain in Poland. It started in 2013 as a privately owned business selling ice cream from food trucks and now operates around 1,000 points of sale through a franchise model.
The company runs four catering brands: Bafra Kebab, Lodolandia, SiGelato and Kołacz na Okrągło. Its partners include Pepsi, Costa Coffee and T-Mobile, and it is growing in the Romanian market and with its non-franchise Tiny House Mobile concept.
Life before Zoho
Processes ran on paper, Excel and Word. The work was manual, slow and error-prone: documents got lost, information was inconsistent, and nobody could easily see how much work was pending, what stage it was at, or who was responsible.
As the company grew, duplicated activities and unfinished tasks multiplied. To keep up with more clients, more employees and new processes, Sweet Gallery needed to bring order to the way the whole organization worked.
Before
After
Zoho One used daily by all 198 employees, with one login, one invoice and one renewal date.
Why Zoho
Before choosing Zoho, Sweet Gallery considered building its own internal system and spoke with several other vendors. Zoho won on:
- Transparent licensing and subscription terms
- Easy configuration and a friendly interface
- Most applications available in Polish
- A wide range of apps that connect easily with each other
- The option to work with a local, Polish-speaking partner
The company started with Zoho CRM, and after a few months moved to Zoho One.
How Sweet Gallery uses Zoho One
Sweet Gallery chose to build strong in-house expertise. A dedicated five-person Zoho team (a manager, three business analysts and CRM configurators, and a programmer) implements and develops the system. The main apps in use:
Data-driven decisions
Data from Zoho apps feeds strategy and business planning for the coming years.
Sales and call centre insight
Sales and call centre activity is analysed in Zoho CRM.
Service under control
Ticket flow in Zoho Desk is tracked by volume, owner and case closure time.
Simple administration
One login for all of Zoho, one invoice, one renewal date, and easy adding or removing of licences.
Results
Fewer errors, less manual work
Zoho One has eliminated errors, mistakes and manual tasks that came with paper and spreadsheets.
Processes you can rely on
With around 80% of operational processes in the system, the company can trust its processes and data.
Company-wide adoption
After an initial adjustment, employees became convinced of the system’s usability, and all 198 now use it daily.
Working with PFC Group
Sweet Gallery found PFC Group online when it was looking for a new Zoho partner. With a strong in-house team, the company handles most of its own development, and turns to PFC Group for support when it needs it.
What it values most is PFC Group’s availability, willingness to help and speed of response.
Next steps with Zoho
We are so far very pleased with the cooperation with PFC Group. This partner is available and willing to help.Eliza Praska, Manager of the Process Optimization Department, Sweet Gallery
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