Digital transformation will help to survive the recession

Recommendations for companies primarily talk about reducing expenses, especially non-economic ones. How do you do this while increasing the efficiency of your operations? With the help of digital transformation. How can it manifest itself? By adopting Cloud solutions, automation and using easily adaptable SaaS solutions. 

The managing director of the International Monetary Fund (IMF), the UN's main financial agency, predicts that the European economy will be hit hard by the energy crisis caused by Russia's war in Ukraine. 

Automating manual and time-consuming tasks with digital tools, makes it easier to focus on building relationships and nurturing connections with potential and existing customers. "It increases the efficiency, effectiveness and productivity of teams. With automation, productivity and efficiency improved, sales representatives are able to close more deals than usual. It speeds up the sales process while increasing its accuracy and eliminating the risk of human error. Data consistency facilitates strategic decision-making and automates the reporting process." says Krisztian Farkas of Pro Futuro Consulting, a company dedicated to implementing Zoho solutions as a digital transformation tool.

Where do we have the lowest returns, relative to the time invested? Which employee is effective and which is less so, and why? The time of a well-paid person, such as a marketing or sales manager, is expensive, but such a person plays a key role in driving sales. He or she aligns company strategies with specific products and markets. Fortunately, 10% to 15% of the time of people in key positions can be automated by adopting today's existing Cloud technologies that easily integrate and adapt to a company's business processes. How to prepare for this? Thinking about activities that can be automated is the most effective way to prepare for the leap into digitalization.

How to make the most effective use of the time freed up by work automation? It is estimated that investments in digital transformation can yield benefits worth three to ten times the cost, all through improved labor productivity. The added value is the gains from activities that employees perform in time that was previously used for work now automated. In the case of a marketing or sales manager, this could mean more time to work creatively on new product ideas, supervise direct reports, collaborate with managers from other functional areas or develop new strategies.

It turns out that up to 45% of an employee's time, can be automated by deftly adapting currently available or demonstrated Cloud technology. SaaS software designed for business greatly facilitates the work of highly skilled employees, such as the marketing manager described above, as well as the routine work of less skilled employees.

In addition, Cloud software rented on a SaaS subscription basis eliminates the need for customers to own or operate physical data centers and servers. It is estimated that the growth in companies' transition to Cloud solutions by 2030 will raise productivity this year by up to 3.5% more than in a scenario without Cloud solutions.