New version of Zoho Bigin - CRM for small and medium-sized companies

08.03.23 22:18:44 By Erik Elmer

Zoho Bigin - CRM with complete features for small and medium-sized companies

Bigin offers a simple but powerful CRM without high barriers to entry and costs. Smaller businesses simply cannot manage multiple customer engagement tools or afford a more robust solution due to limited resources and budgets. Frustratingly, many of the CRM solutions available to small businesses offer limited functionality - where custom mobile apps, communication with third-party apps, data sharing or even sales process management are not included.
As a result, they are then unable to provide the level of service that SMBs need. 58% of small businesses say that figuring out what technical solution will work best for them is a challenge.
In addition, according to our latest survey, half of them have problems integrating new applications with existing ones.

The latest version of Zoho Bigin includes full business process management through the Team Pipelines feature, which is the use of multiple "pipelines" and "subpipelines". This can cover multiple completely different business processes in one company, such as retail, wholesale and service.
In addition, for different types of customer services and support, Bigin is the only one that can provide all customer operations such as sales, onboarding, delivery, training, marketing and more. All this with an intuitive graphical interface and mobile app. This gives users an instant overview of what stage of the customer relationship they are currently in.

According to Zoho, approximately 65% of Bigin customers have never used a CRM system before, making it an ideal choice for business owners looking to move away from spreadsheets like Excel.
"More and more companies are turning to us when spreadsheets are simply no longer enough to effectively manage their business. They are bothered by the lack of visibility into the process, data entry, controls over who enters the data, or options for different levels of security or access for individual users. That's what they can get in Zoho's solution, whether in the Bigin version or the basic CRM version." says Martin Klocok, Marketing Manager at Pro Futuro Consulting, Zoho's Premium Partner in Central Europe.

Erik Elmer